Episode 6: How Costco Differentiates Itself from the Competition

May 20, 2020

Lending in Digital Times explores the dynamic lending landscape and how the latest technologies are transforming it. John Michael, from Conduent’s Consumer Finance and Mortgage Solutions, interviews fintech leaders and experts to discuss how digital transformation is impacting the lending business and shaping its future.

Read this case study to learn how Conduent's auto finance solutions transformed a small auto lender into an industry giant.

Episode 6: How Costco Differentiates Itself from the Competition

In this podcast, Rick Borg, EVP, Costco Auto Program, discusses how a blend of human and digital touches through both live agents and digital interfaces makes CostcoAuto.com an ideal place to start your vehicle search. He also describes the Costco Auto Program’s mantra for success: “deliver personalized, 7-day-a-week assistance around the clock.” Rick also talks about resilience among dealers that has helped build a sense of positivity during the challenging COVID-19 pandemic.

Rick Borg
Executive Vice President, Costco Auto Program

Rick Borg joined Costco Auto Program as a sales consultant in 1996 and has held many positions before becoming head of program operations. Prior to joining the company, he spent seven successful years in auto retail. Most recently, he was involved in the expansion of the company’s Parts and Service, and Select Pre-Owned vehicle offerings. Hoping to continue the exponential growth in purchases the company has seen in recent years, Borg plans further program enhancements through increasing Member-Only Incentives, promotions and other offerings.


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