In the age of the automobile, it can take hours for commuters to get to work, while finding parking spaces in town and city centers can be close to impossible.
Transportation authorities are struggling to adapt as car ownership increases. They don’t have the funds and space to build more roads and parking facilities. And even if they did, evidence suggests it wouldn’t solve the problem.
But planning organizations and elected officials do have the power to act. By adjusting toll and parking rates based on demand, they can change people’s behavior and make roadways faster and more efficient.
It’s called dynamic pricing. And this eBook shows you how to go about introducing it.