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Lending in Digital Times, Episode 6: How Costco Differentiates Itself from the Competition

In this episode, Rick Borg, EVP, Costco Auto Program, talks about how a blend of human and digital touches through both live agents and digital interfaces makes an ideal place to start a vehicle search. He also describes the Costco Auto Program mantra for success: “deliver personalized, 7-day-a-week assistance around the clock.” In addition, Rick talks about resilience among dealers that has helped build a sense of positivity during the challenging COVID-19 pandemic.