Beyond Words: Engaging Consumers in Changing Health Behaviors

March 22, 2016

By gaining a deeper understanding of behavioral change, employers can design programs that lead to:

  • lasting and meaningful lifestyle improvements
  • more cost-effective health programs
  • a healthier, more productive workforce

In “Beyond Words: Engaging Consumers in Changing Health Behaviors,” we show you how to move beyond lip service to create consumer engagement and actions that motivate employees to improve their own health.

The white paper addresses the main steps to behavioral change, what truly drives employee engagement in healthcare, and what are the strongest rewards. It also outlines the disciplines of psychology, decision theory and social marketing, and how to use all three to get the best results.

At the end of the white paper, we recommend 10 best practices for developing highly engaged health consumers. Check it out.

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