Sharon Rubin

Sharon Rubin is the Director of HCP Engagement solutions for Conduent. She is a marketing expert with more than 25 years of pharmaceutical industry experience and 16 years of physician and patient marketing expertise across numerous therapeutic areas (Cardiovascular, Oncology, Asthma and Allergy, Dermatology, and Women’s Health).

9 months ago
Approaches for Better HCP Engagement

There is a growing demand in pharma for solutions that offer a data-driven approach to engage with healthcare providers in a scalable way. The end goal is to create a better end-to-end experience.

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The Evolution of Pharma Sales: 4 Insights and Predictions

The pandemic permanently altered the pharmaceutical industry and required novel approaches to healthcare provider and patient engagement. Here are some ways that pharma sales will continue to evolve,

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Transforming Pharma Field Sales Requires Digitally Empowered Teams

Big data has the ability to transform pharma field sales — if pharma manufacturers can translate data into actionable insights and real-time outreach at the individual territory level.

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