MaaS Matters: Shaping the Future of Mobility Services

*This is the third and final post in our MaaS Matters series. To read about municipal advantages in part 1, click here. To learn about traveler advantages, read part 2 here.

Due to the pandemic, many people living in cities may have barely used their cars for months, especially as many are now working from home.

While hard evidence is hard to come by on COVID-19’s impact on the evolving transportation landscape, some people may decide to shed the cost of car ownership entirely, especially in areas across Europe and Asia with easy transit accessibility and high parking costs.

Separately, it’s important to understand that city dwellers expect more from transportation services. They want real-time insights on all available transportation modes, with reliable information and a high level of service. By aggregating approximately 20 mobility operators, the Hauts-de-France region has improved travel across the region and increased the use of public transportation. Travelers there enjoy the convenience of an app to plan routes and gain real-time insights during their journeys. They will soon gain the ability to buy tickets via the app, as well.

While it’s difficult to make long-term predictions based on a few emerging pandemic trends, it’s clear that municipal leaders are starting to see environmental and economic advantages to embracing Mobility as a Service (MaaS). In China, for example, bicycling is booming as people avoid public transit due to COVID-19 exposure risks. And Naples just launched its first electronic scooter (e-scooter) sharing service, joining several other cities across Europe in embracing evolving smart mobility innovations.

As the backbone of sustainable mobility, public transit agencies possess ready-made audiences of travelers and commuters who move through their cities every day. City leaders are also the least biased, most independent transit operators – this is why it makes sense for municipalities to combine various transportation modes into MaaS offerings. The challenge for municipal leaders today is to find a way to integrate transport modes across an array of public and private sector operators and services.

This is where Conduent Transportation is well-positioned to help.

What We Deliver

Conduent Transportation provides multiple solutions to help municipalities turn their emerging MaaS visions into reality, including:

• Our Seamless® Transportation System -- encompasses many characteristics of MaaS as it enables travelers to access city services and various mobility solutions including all forms of public transport. Seamless® is comprised of a payment service and a back-office processing platform that supports services. Conduent Transportation installs the necessary components and works with local public and private sector providers to help facilitate the integration that municipal leaders will need to implement and deploy MaaS solutions for the people they serve.

• Mobility Companion Platform (MCP) -- an information and sales service designed to simplify mobility within and across cities and metropolitan regions, enabling users to plan journeys and purchase tickets in a couple of clicks. Thanks to MCP, users can tap into all of the transport services provided by local public and private operators – bus, tram, train, carpooling, bike-sharing, or other ride-sharing services. The platform notifies passengers of traffic delays and offers real-time route updates.

• Mobility Analytics Platform (MAP) generates a city-wide view of transportation operations such as adherence to schedules, origin-destination patterns and passenger-loading. Using data analytics algorithms and visualization, MAP can generate historical representations of flows (maps or graphs), analyze user profiles and behavior models, and can simulate fare, route and frequency changes – all to help agencies improve transit service efficiency. MAP gives transit operators the keys to improving quality, lowering costs and improving accessibility for riders. The insights transit leaders gather can be used to embrace and deploy ‘smarter’ mobility services to improve transportation across cities and regions. 

Conduent Transportation offers innovative solutions and services to help city leaders improve mobility across cities and regions. We create digital platforms and services that manage millions of interactions every day, leveraging the power of the cloud, mobile technologies and the Internet of Things (IoT), as well as our long history of partnership and collaboration. With 50 years of experience in improving transit operations in 27 countries around the world, we stand ready to help you move your city’s mobility ambitions forward.

To learn more, please visit www.conduenttransportation.com or reach out to us at transportation@conduent.com to set up a demo.