Traditional face-to-face meetings where pharma reps sit down with healthcare professionals (HCPs) to share information about established and emerging drug therapies are complemented by remote online and digital interactions — prompting development of the next-gen HCP engagement model.
Delivering an advancement for pharma manufacturers to foster real-time, omnichannel HCP engagement — Conduent and Pulse Health have teamed up to offer a personalized orchestration engine.
Through this partnership, pharma and life sciences companies can:
- Identify the most effective marketing and educational outreach programs for engaging and informing targeted HCP audiences
- Centralize the brand’s technology integrations
- Optimize engagement with advanced segmentation
- Build brand advocacy
- Gain a comprehensive, 360° view of HCP digital interactions
- Streamline execution of go-to-market strategies
“Pharma organizations are looking to maximize brand value by offering more meaningful information and interactions to the right healthcare professional in the right channel at right time,” said Randall King, President, Conduent Commercial Solutions. “By working with Pulse Health, we’re helping our clients create a more personalized and holistic view of the unique needs of their intended audiences using insights that span the life of the brand.”
Conduent’s IntelliHealth is built on state-of-the-art modular architecture and application programming interfaces that integrate with other third-party services to drive omnichannel engagement from drug launch to maturity — with measurable outcomes across the product lifecycle. This next-gen technology creates a seamless experience for HCPs.
The Pulse Engagement Cloud is underpinned by adaptive analytics and automation. A centralized database, advanced reporting and highly focused segmentation deliver intelligence to inform personalized engagement models that foster competitive advantages and drive ROI for pharma organizations.
“Pharma brands require more than a one-size-fits-all platform,” said Ryan Alovis, CEO of Pulse Health. “They require real-time technology built to match the precision of their medicine. The more the brands know, the more people they can help. This partnership between Pulse Health and Conduent solidifies a shared commitment to amplifying brands from launch to life with the sharpest insights, integrations, data and support.”
Conduent has been helping pharma organizations launch and maintain medication brands for more than 30 years. Serving nine of the 10 largest pharma and life sciences organizations, Conduent delivers focused solutions including patient access services, hub programs, global medical information and sales and marketing services that span the product life cycle. Learn more about Conduent Pharmaceuticals and Life Sciences solutions here.
Pulse Health is an industry leader in cloud-based engagement software and services for the life sciences industry. Powering a brands journey from launch to life, Pulse Health's suite of products range from Pulse Engagement Cloud, Pulse Integrations, Pulse Sample Management, Pulse HCP & Patient Data Access, Pulse Insights, and Pulse MCM Tactics. Learn more about Pulse Health here.